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As the U.S. economy slowly recovers, increased consumer spending is beginning to take shape once more as shown by recent surveys conducted in November. According to a recently published report by internet research giant comScore about U.S. retail e-commerce spending, $11.64 billion has been spent online for the first 26 days of the November - December 2010 holiday season. This marked a 13 percent increase compared with the same period last year.
The traditional Black Friday weekend, the first major weekend of the holiday shopping season saw an increased in both online and brick-and-mortar sales compared to the same period in 2009 according to surveys. Store chains had a strong start to the traditional Thanksgiving holiday which saw sales increased slightly compared with 2009 to $20.49 billion according to research firm ShopperTrak. Conversely, the company's Retail Traffic Index (SRTI) reported a total U.S. foot traffic increased a steady 2.8 percent for the same period in 2009 as value driven consumers drove spending throughout the Thanksgiving weekend.
Online retail stores had an even stronger performance, boosted by Cyber Monday sales which went up 20 percent over 2009 according to a published report by IBM's CoreMetrics. Boosted by a slowly recovering economy, online consumers were in a buying mood that contributed to a total of an estimated $1 billion, compared with $887 million in 2009 according to CoreMetrics. Zoomerang, an online survey and polling tool also showed the same positive result with 36 percent of consumers they surveyed plan to do their shopping in person at retail stores while 64 percent will do their shopping online this holiday season.
Online retail stores had an even stronger performance, boosted by Cyber Monday sales which went up 20 percent over 2009 according to a published report by IBM's CoreMetrics. Boosted by a slowly recovering economy, online consumers were in a buying mood that contributed to a total of an estimated $1 billion, compared with $887 million in 2009 according to CoreMetrics. Zoomerang, an online survey and polling tool also showed the same positive result with 36 percent of consumers they surveyed plan to do their shopping in person at retail stores while 64 percent will do their shopping online this holiday season.
What does these all add up to? An increase in consumer spending means a lot of opportunity to profit and create a fresh batch of consumer following not only for retail giants but most especially to small and medium-sized businesses. This also means an increase in inventory for most businesses to meet consumer demands and an opportunity to sell old stocks at bargain prices. However, a strategic stock management must be kept in order to facilitate a quick inventory turn. The old business practice that if you sell your inventory for less than its original purchase price that you won't have enough money to buy additional stocks seemed no longer viable in today's commerce. Businesses who tapped the advantages of a merchant cash advance (MCA) actually found just the opposite for several reasons. Most consumers today prefer buying with a credit card as opposed to cash. This means that businesses with a high monthly credit card volume are more likely to qualify a lot quicker from a reputable MCA provider, in addition to qualifying for a much larger amount of cash advance. This translates to more available money to buy a new line of inventory which shoppers love. In addition, selling old items at a bargain will make the business popular with bargain hunters, who often purchase new items as well besides buying items on discounted sale.
To lure in more shoppers and to make the most out of the holiday shopping season, merchants often ramp up on new inventory combined with huge discount sales. It is a time-proven strategy that has been implemented by most businesses especially during the holidays but if businesses fall short of available funds, there's always an easy available source including a merchant cash advance.
To lure in more shoppers and to make the most out of the holiday shopping season, merchants often ramp up on new inventory combined with huge discount sales. It is a time-proven strategy that has been implemented by most businesses especially during the holidays but if businesses fall short of available funds, there's always an easy available source including a merchant cash advance.
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